The period of "new quality productivity" is the season for corporate brand innovation to flourish. As the largest construction material for China's infrastructure, concrete and cement-based products have grown a number of brand leaders in the process of long-term development. In terms of scale and market share, the "Annual Top 10" enterprises in the five major industries of China's concrete and cement-based products industry are the leading brands in the industry.

For example,ready-mixed concrete industry: China National Building Material Group Co., Ltd., China Construction West Group Co., Ltd., Shanghai Construction Building Materials Technology Group Co., Ltd., Huaxin Cement Co., Ltd., Tangshan Jidong Cement Co., Ltd., Shanghai Faith Co., Ltd., China Resources Building Materials Technology Holdings Limited (CR Bldg Materials Tech), Shenzhen Huiji Group Co., Ltd., Sichuan Huashi Lvshe Construction Materials Co., Ltd., Foshan Huijiang Concrete Co., Ltd., Wuhan Shengda Changqing Building Materials Co., Ltd., Beijing Construction Engineering Group, Jiangxi Wannianqing Cement Co., Ltd., Chongqing Fupu New Material Technology Co., Ltd., Kemingda Group Co., Ltd. and so on.

Precast concrete components: Component Branch of Shanghai Tunnel Engineering Co., Ltd., Shanghai Construction Building Materials Technology Group Co., Ltd., China Railway Sixth Group Co., Ltd., Jianhua Construction Materials Group, Qingdao New Century Prefabricated Components Co., Ltd., Beijing Yantong Precast Concrete Co., Ltd., Jiangsu Hetianxia Energy Saving Technology Co., Ltd., Beg Advanced Construction Materials Co., Ltd., Yatai Building Materials Group Co. Ltd., Zhengmao New Material science & Technology Co., Ltd. and so on.

Prestressed concrete cylinder pipe:Ningxia Qinglong Pipes Industry Group Co., Ltd., Shandong Longquan Pipe Industry Co., Ltd., Powerchina Shandong Pipeline Engineering Co., Ltd., Sinohydro Bureau Sixth Huazhe Kaiyuan Pipe Industry Co., Ltd., Xinjiang Guotong pipeline Co., Ltd., Beijing Hanjian Heshan Pipeline Co. Ltd., Shandong Voight Pipeline Co., Ltd., Shandong Yuwang Tube Industry Co., Ltd., Zhejiang Julong Pipe Industry Co., Ltd., Qingdao Zhongyu Pipe Industry Co., Ltd. and so on.

Precast concrete piles:Jianhua Construction Materials Group, Guangdong Sanhe Pile Co.Ltd., Ningbo Zhongchun Hi-Tech Co., Ltd., Weihai Zhongheng Pipe Pile Co., Ltd., Guangdong Hongye Pipe Pile Co., Ltd., Tianjin Baofeng Building Materials Co., Ltd., Zhongshan Hongji Tubular Pile Co., Ltd., HAITONG ENERGY Group Co., Ltd., Guangzhou Yangcheng Piling-Pipe (Pile) Co., Ltd., Tianjin Jiancheng Jiye and so on.

Concrete poles:Guangdong Electric Line Appliance Co., Ltd., Guangxi Beihai Jingyi Electric Power Equipment Co., Ltd., Fogang Longqing Electric Power Equipment Co., Ltd., Zhejiang Yongda Power Industry Co., Ltd., Zhonggui Power Equipment Co., Ltd., Beipiao Electric Power Wire Pole Manufacturing Co., Ltd.,Chengdu Yinxian Electric Pole Co., Ltd., Changsha Shengfeng Electric Pole Manufacturing Co., Ltd., Qingdao Hairuipu Electrical Technology Co., Ltd., Guizhou Changtong Group Intelligent Manufacturing Co., Ltd., and so on.

The above enterprises, together with a number of leading enterprises in sub-industries such as concrete admixtures and concrete machinery and equipment, form a matrix of leading brands in China's concrete and cement-based products industry.

"Brand" is the sum of all intangible assets of an enterprise, is a kind of identification mark, a kind of spiritual symbol, a kind of value concept, is the core embodiment of the excellent quality. The process of cultivating and creating brands is a process of continuous innovation,with the power of innovation itself, the company can be invincible in the fierce competition, and then consolidating the original brand assets, multi-level, multi-angle, multi-discipline participation in the competition.

Leader brands share six common characteristics：

• First, making the quality the core of the brand;

• Second, making the credit the foundation of the brand;

• Third, making the culture the soul of the brand;

• Fourth, making the market the soil of the brand;

• Fifth, making the loyalty the pursuit of the brand;

• Sixth, making the benefit the brand's goal.

Brands need to be taken care of, be sharpened, be spread. High-quality development is the key to the industry's stability, and the development of the industry not only needs a number of leading brands in the domestic industry, but also needs a number of Chinese concrete and cement-based products brands striding towards the international market. Undoubtedly, brand building has become an important strategic resource to promote the high-quality development of the concrete and cement-based products industry and a core element to enhance the international influence of enterprises. The annual output value of China's concrete and cement-based products industry has reached about two trillion yuan, and the production capacity of nearly ten industry segments ranks first in the world. In the process of promoting the high-quality development of the industry, there is an urgent need to create a number of Chinese famous brands that are compatible with the dedication of the industry, and to cultivate a number of international famous brands that match the status of our country.

Who is the king among the strongest brands in China's concrete and cement-based products industry?Who is coming out on top in the long process of building a brand? Who will be China's concrete and cement-based products "gold standard" in the "going out" market? These are the questions that need to be answered urgently to care about branding in the industry.