Founded in 2012, Jue1 belongs to the Decorative Concrete Division of Beijing Yugou Group Co., Ltd., (BYPCE） and is a fair-faced concrete decoration customization organization. Over the years, relying on BYPCE national leading professional materials research office and product R&D center, the support of more than 100 concrete professional technology R&D teams, and strong enterprise strength, and through cooperation with design institutes and owners at home and abroad, Jue1 has accumulated rich experience in decorative concrete engineering design and construction, and can cooperate with architectural design units and design studios, cultural and creative enterprises, independent designers and contemporary artists to tailor the in-depth design of decorative concrete products and other unique components for customers according to customer requirements.  

At present, with the popularity of industrial style and Wabi Sabi style, Jue1 has created its own unique brand. Its products include four series of home, lamps, wall decoration and furniture, with nearly 300 products, which is unique in the industry.

Jue1 made use of this characteristic of fair-faced concrete to produce many household products, such as chandeliers and floor lamps named "Growth Tower" series, household accessories namely such as "Yu, Zhi, Xiang, Du, Hua, Bei and Chao" series of wall tiles, long tables, armchairs, Roman column plates, tissue boxes and so on.

Yan Yonghui, General Manager of Jue1 of BYPCE, introduced that fair-faced concrete art home products won Jue1 many reputations:  "Growth · Table Lamp" won the 2019 Red Star Design Award; "Floor lamp·Composition" won the 2021 KAPOK Prize — China Product Design Awards; "City of Dreams-Micro-buildings" won the silver prize of home crafts in the 5th National Decorative Concrete Competition of "Concrete Building Cup"; "Floor lamp·Ring" won the 2021 Goldreed Industrial Design Award, etc.

"City of Dreams-Micro-buildings" won the silver prize of home crafts in the 5th National Decorative Concrete Competition

"Floor lamp·Ring" won the 2021 Goldreed Industrial Design Award

"Floor lamp·Composition" won the 2021 KAPOK Prize — China Product Design Awards

Meanwhile, Jue1 will participate in important domestic exhibitions such as Shenzhen Furniture Fair, Shanghai Furniture Fair and China Concrete Exhibition every year, and launch new products of the season during these exhibition periods. The China-chic series products they launched, such as Hakka Earth Building, table lamp in old style, Chinese ancient palace, etc., all received favorable comments from the market and attracted a large number of overseas customers.

Jue1 also seized the opportunity of the "Belt and Road Initiative”, exchanged and cooperated with countries along the "Belt & Road" in various fields and at different levels, and brought the traditional Chinese culture and the world culture closer. Now Jue1's products have been exported to dozens of countries and regions including Greece, Saudi Arabia, Singapore, Philippines, Bulgaria, Thailand, United Arab Emirates and so on, involving dozens of categories of products such as wall decoration, sculpture ornaments, lighting lamps and decorative lamps. In the process of cooperation with the local architectural decoration industry, it also greatly promoted the publicity of brand culture and the improvement of the quality of China-made products.

Although in the past year or so, due to the influence of the COVID-19, the low efficiency of transportation and the increasing cost, the overseas business development of Jue1 has been slow, focusing on the promotion of small pieces and small batches of products. However, the promotion of brands overseas has not stopped. They have found more channels like through the dissemination of words, videos and pictures to promote the overseas market's awareness of the brand made in China and Jue1.

Since its establishment, Jue1 has invested a lot of R&D expenses, continuously engaged in technical R&D, industrial design, promotion and other work. At present, it has more than 100 appearance patents, reserved a number of professional technologies, and completed the technological change from generation to generation. In the future, Jue1 will also increase the design of industrial gifts and extend the product line; and do a good job of design output and technical output.

Jue1 hopes to introduce “Intelligent manufacturing in China" and "Designed in China" to the world to find our confidence in cultural by concrete.