觉一：突破混凝土常规 塑造轻奢家居

JUE1:Breaking through the routine of concrete to shape light luxury home

觉一成立于2012年，隶属于北京榆构有限公司装饰混凝土事业部，是一家清水混凝土装饰定制机构。多年来，觉一依托北京榆构全国领先的专业材料研究室、产品研发中心，过百余人的混凝土专业技术研发团队的支持，以及强大的企业实力，经过与国内外设计院及业主合作，积累了丰富的装饰混凝土工程设计与施工经验，可针对客户订单配合建筑设计单位及设计工作室、文创企业、独立设计师、当代艺术家，为客户量身定制装饰混凝土产品及其它非标构件的深化设计工作。在当下工业风、侘寂风流行之际，觉一打造了自己独有的品牌，产品囊括了家居、灯具、墙面装饰和家具四大系列，近三百个产品，在业内独树一帜。

Founded in 2012, Jue1 belongs to the Decorative Concrete Division of Beijing Yugou Group Co., Ltd. (BYPCE） and is a fair-faced concrete decoration customization organization. Over the years, relying on BYPCE national leading professional materials research office and product R&D center, the support of more than 100 concrete professional technology R&D teams, and strong enterprise strength, and through cooperation with design institutes and owners at home and abroad, Jue1 has accumulated rich experience in decorative concrete engineering design and construction, and can cooperate with architectural design units and design studios, cultural and creative enterprises, independent designers and contemporary artists to tailor the in-depth design of decorative concrete products and other uniquecomponents for customers according to customer requirements.

At present, with the popularity of industrial style and Wabi Sabi style, Jue1 has created its own unique brand. Its products include four series of home, lamps, wall decoration and furniture, with nearly 300 products, which is unique in the industry.

觉一利用清水混凝土的这一特性制作了众多家居类产品，如被命名为“生长之塔”系列的吊灯、落地灯，墙砖系列的“鱼、织、香、毒、华、贝、巢”，长桌，靠背椅，以及罗马柱盘、纸巾盒等家居饰。

Jue1 made use of this characteristic of fair-faced concrete to produce many household products, such as chandeliers and floor lamps named "Growth Tower" series, household accessories namely such as "Yu, Zhi, Xiang, Du, Hua, Bei and Chao" series of wall tiles, long tables, armchairs, Roman column plates, tissue boxes and so on.

北京榆构装饰混凝土事业部觉一清水混凝土品牌总经理闫勇辉介绍清水混凝土艺术家居品让觉一赢得了众多美誉：“生长·台灯”荣获2019年中国设计红星奖；“落地灯·构成”荣获红棉中国设计奖·2021产品设计奖；“梦想之城-微建筑群”荣获“筑砼杯”第五届全国装饰混凝土大赛家居工艺品类银奖；“落地灯·环”荣获2021年金芦苇产品设计奖等。

Yan Yonghui, General Manager of Jue1 of BYPCE, introduced that fair-faced concrete art home products won Jue1 many reputations: "Growth·Table Lamp" won the 2019 Red Star Design Award; "Floor lamp·Composition" won the 2021 KAPOK Prize — China Product Design Awards; "City of Dreams-Micro-buildings" won the silver prize of home crafts in the 5th National Decorative Concrete Competition of "Concrete Building Cup"; "Floor lamp·Ring" won the 2021 Goldreed Industrial Design Award, etc.

梦想之城-微建筑群获筑砼杯第五届全国装饰混凝土大赛家居工艺品类银奖

"City of Dreams-Micro-buildings" won the silver prize of home crafts in the 5th National Decorative Concrete Competition.

落地灯·环获2021年金芦苇产品设计奖

"Floor lamp·Ring" won the 2021 Goldreed Industrial Design Award

落地灯·构成获红棉中国设计奖·2021产品设计奖

"Floor lamp·Composition" won the 2021 KAPOK Prize — China Product Design Awards

同时，觉一每年都会参加深圳家具展、上海家具展、 等国内重要展览，在此期间推出当季新品。他们推出的国潮系列产品，福建土楼、民国风台灯、中国宫殿等，都迎得了市场好评，也吸引了一大批海外客户。

Meanwhile, Jue1 will participate in important domestic exhibitions such as Shenzhen Furniture Fair, Shanghai Furniture Fair and China Concrete Exhibition every year, and launch new products of the season during these exhibition periods. The China-chic series products they launched, such as Hakka Earth Building, table lamp in old style, Chinese ancient palace, etc., all received favorable comments from the market and attracted a large number of overseas customers.

觉一还紧紧抓住“一带一路”建设发展机遇，与“一带一路”沿线国家多领域、多层次的交流合作，将传统的中国文化和世界文化进行更加紧密的对接和同频。目前，觉一的产品已经出口到包括希腊、沙特阿拉伯、新加坡、菲律宾、保加利亚、泰国、阿联酋等几十个国家和地区，涉及了墙面装饰、雕塑摆件、照明灯具、装饰灯具等数十个品类的产品。在和当地的建筑装饰行业合作的过程中，也极大的促进了品牌文化的宣传和中国制造产品的品质提升。

Jue1 also seized the opportunity of the "Belt and Road Initiative”, exchanged and cooperated with countries along the "Belt & Road" in various fields and at differentlevels, and brought the traditional Chinese culture and the world culture closer. Now Jue1's products have been exported to dozens of countries and regions including Greece, Saudi Arabia, Singapore, Philippines, Bulgaria, Thailand, United Arab Emirates and so on, involving dozens of categories of products such as wall decoration, sculpture ornaments, lighting lamps and decorative lamps. In the process of cooperation with the local architectural decoration industry, it also greatly promoted the publicity of brand culture and the improvement of the quality of China-made products.

虽然近一年多年，受新冠肺炎疫情的影响，交通运输的效率低和成本不断增加等因素，使得觉一海外业务拓展工作缓慢，以小件、小批量的产品推广为主。但品牌在海外的推广工作并未停止，他们找到更多的站外渠道，通过文字、视频、图片的传播，带动海外市场对中国制造及觉一品牌的认知。

Although in the past year or so, due to the influence of the COVID-19, the low efficiency of transportation and the increasing cost, the overseas business development of Jue1 has been slow, focusing on the promotion of small pieces and small batches of products. However, the promotion of brands overseas has not stopped. They have found more channels like through the dissemination of words, videos and pictures to promote the overseas market's awareness of the brand made in China and Jue1.

觉一自成立以来，已投入大量研发费用，持续进行技术研发、工业设计、宣传推广等工作，目前已拥有了100多个外观专利，储备了多项专业技术，完成了一代又一代的技术更迭。未来，觉一还将加大工业化礼品的设计，延伸产品线；并做好设计输出、技术输出的工作。

Since its establishment, Jue1 has invested a lot of R&D expenses, continuously engaged in technical R&D, industrial design, promotion and other work. At present, it has more than 100 appearance patents, reserved a number of professional technologies, and completed the technological change from generation to generation. In the future, Jue1 will also increase the design of industrial gifts and extend the product line; and do a good job of design output and technical output.

觉一希望向世界推介“中国智造”和“中国设计”，找回我们的文化自信，也找到混凝土的自信。

Jue1 hopes to introduce “Intelligent manufacturing in China" and "Designed in China" to the world to find our confidence in cultural by concrete.

英文原文链接：

https://en.ccpa.com.cn/site/content/7785.html